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The Pennsylvania Chapter of the National Association of Social Workers hired me to design a three-brochure series advertising their annual conference. In order to keep the budget reasonable (given the wide distribution of the piece) it was a two-color job. The colors (silver and dark purple) were chosen to fall within the guidelines set forth by the national organization. The conference theme focused on looking to the future, so images of hourglasses were used in the second brochure to add a little visual interest and break up the heavy amounts of text, without being too distracting from the content.
The screen shot above shows the first brochure.